A Master Broker acts as the sales manager for a specific brand group, directly representing its products to retail and foodservice customers while coordinating with a network of sales brokers and sales partners. They are pivotal for new and growing brands, offering expertise in market entry, retail strategy, and relationship building to secure distribution and visibility. By leveraging their established networks and industry knowledge, master brokers streamline the sales process and provide the guidance needed for brands to navigate competitive markets and achieve sustainable growth.
A Master Broker’s Specialties Include:
From the Contract Manufacturing Alliance Comes Help for Consumer Brands Looking for Sales Broker Partners to Help in the Following Areas:
A Master Broker accompanies their own broker partners on major appointments. The client and/or the Master Broker usually do the presenting, not the broker alone. The Master Broker knows extremely well how to prepare for the meetings and how to get the brokers ready.
The Master Broker maximizes the broker’s efforts and sets them up for success through constant communication and by providing the right materials to ensure the client makes the most of each appointment. In addition, the master broker will constantly tap the broker for information that the master broker and the client need to keep up with changes and new data from each retail client.
After the appointment, the Master Broker’s work isn’t done. He continues to systematically evaluate, train and provide professional assistance to the brokers and client on an ongoing basis to make the next appointment even better.
Source: www.biernbaum.com
The Contract Manufacturing Alliance (CMA) continues to lead the way in supporting consumer brands by providing targeted programming that educates them on the most effective retail and food service channels to prioritize for their growth. With deep expertise, the CMA founders are recognized as pioneers in developing innovative sales formats, such as Hotel Pantries, which have redefined convenience shopping for travelers.
Their groundbreaking contributions to grab-and-go retail and foodservice programming have further cemented their role as visionaries in creating opportunities for brands to thrive in dynamic markets. By leveraging this legacy of innovation, CMA empowers brands with the insights and strategies needed to navigate and succeed in the ever-evolving landscape of retail and foodservice.
By Region, By Account or By Specific Customer or Any of These Together: Consumer product sales brokers play a vital role in managing and executing sales efforts, tailoring their approach based on their business model and client needs. Some agencies organize their operations by managing specific accounts exclusively, such as focusing solely on key customers like Walmart, Costco, Target, or Kroger. Others specialize by retail channel, conducting business only within certain sectors, such as supermarkets, food service, vending, or convenience stores. Brokers may also operate geographically, covering a specific region like the North-West or South-West, focusing on a single state (e.g., Hawaii), or providing national coverage. Many brokers opt for a hybrid approach, blending these strategies to maximize their effectiveness. For instance, an agency might cover Utah, Idaho, and Montana while focusing on supermarkets, convenience stores, and natural products. This flexibility allows brokers to align their efforts with market opportunities and client goals effectively.
The Consumer Product Sales Broker Search Engine is an innovative tool designed to connect brands of all sizes with the right sales brokers tailored to their unique needs. Whether a brand is looking for brokers specializing in specific customers, geographic regions, or retail channels such as grocery, convenience, or e-commerce, this search engine streamlines the process. Additionally, it serves as a valuable resource for retailers seeking private label sales brokers to help them expand their product offerings. By bridging the gap between brands, retailers, and brokers, the platform ensures efficient and targeted partnerships, driving growth and success in the competitive consumer product industry.
By Region, By Account or By Specific Customer or Any of These Together: Consumer Product Sales Brokers play a vital role in managing and executing sales efforts, tailoring their approach based on their business model and client needs. Some agencies organize their operations by managing specific accounts exclusively, such as focusing solely on key customers like Walmart, Costco, Target, or Kroger. Others specialize by retail channel, conducting business only within certain sectors, such as supermarkets, food service, vending, or convenience stores. Brokers may also operate geographically, covering a specific region like the North-West or South-West, focusing on a single state (e.g., Hawaii), or providing national coverage. Many brokers opt for a hybrid approach, blending these strategies to maximize their effectiveness. For instance, an agency might cover Utah, Idaho, and Montana while focusing on supermarkets, convenience stores, and natural products. This flexibility allows brokers to align their efforts with market opportunities and client goals effectively.
Created by Total Consumer Outlets, the Retail
Cooperative is a full service-consumer product
design and manufacturing agency. With its own onsite 150,000 square feet facility (design, packaging,
manufacturing, warehousing, distribution) available
to customers.
www.RetailCooperative.com
Holiday Idea Generator (a one-stop shop for new
holiday and event ideas) via its Seasonal Programs.
www.SeasonalPrograms.com / www.ActionAisle.com
Total Consumer Outlets developed The Holiday Idea Generator to assist
retailers and brand groups in generating fresh in-store and online ideas for
holidays and events. This tool houses a comprehensive collection of key holidays
and events, both regional and national.
Examples Include:
The Contract Manufacturing Alliance (Contract Manufacturers, Pilot Plants, Private Labelers, Commercial Kitchens, Food Innovation Centers and More) Was Created to Be the Key Resource For Anything to Do With Manufacturing Consumer Products (For Start-up and Emerging Brands).
Established in 1992, the Contract Packaging Association (CPA) is the national, non-profit trade organization dedicated to promoting the growth and welfare of firms in the Contract Packaging / Manufacturing industry and related businesses. We offer exposure and programs designed to foster growth within our member firms.
The Co-Packing Network is a comprehensive national Consumer Packaged Goods (CPG) advisory group deeply rooted in the diverse US and Canadian consumer product manufacturing industries. Celebrating our 100-year anniversary, our expansive history spans supermarkets, wholesaling, manufacturing, owning brands, and beyond.
The CPA's Request for Quote (RFQ) tool allows an automated submission to CPA Members to securely submit their project details and needs. Your Request for Quote will be dispatched to CPA Members whose capabilities match your project needs, and if they can assist you, will contact you directly about their services and capabilities.
The team manages the request all-the-way through to end up with successful results. We also can become a project manager to manage the whole process (search, secure and work with one or more contract manufacturers).
The World Markets: Our founders themselves have had sales posts in markets such as Switzerland, South Africa, China, Malaysia, Australia, Turkey, Indonesia, Brazil, Chile, Canada and others. They also have partnering offices in Canada, South Africa and The Netherlands.
The Co-Packing Team and partners are also available to discuss World Markets and exporting subjects in general.
Consumer Product Brands (Start-up to Emerging to Established): We also educate start-up and emerging brands about the benefits of exporting their brands. The four main State Regional Trade Groups (STRG’s) are available to assist brands.
Our family has been involved within the consumer product industry (US based manufacturing, retailing, distribution) since the early 1920’s. From the first generation to the latest, our best practices have been handed down over time leading to a long legacy of successes in the business (manufacturing, retailing, distribution and more).
Contract Packaging (CP) is the official magazine for the Contract Packaging Association, published three times each year by PMMI Media Group (owners of Packaging World magazine). Dedicated exclusively to contract packaging issues and news, each issue is overseen by Editor-in-Chief, Anne Marie Mohan. 20,000 qualified packaging professionals receive each edition of CP. These professionals are individuals who have indicated that they have purchase involvement in contract packaging and related services and products. Magazine recipients are also contract packagers, who are CPA members.
www.ContractPackaging.org
